Your ad data
is lying
to you.
Server-side tracking, Meta CAPI, offline conversions, GA4, and Google Ads setups that give your campaigns the accurate data they need to scale — not the misleading numbers they're getting now.
Every layer of your
tracking stack, built right.
Scoped, documented, and QA'd before delivery. No guesswork, no black boxes.
Server-Side Tracking
Deploy GTM server-side containers via Stape.io or GCP to bypass ad-blockers, recover lost signals, and send clean conversion data that browser tracking silently drops every day.
Meta Conversion API
Send hashed, deduped backend events directly to Meta via CAPI. Improve Event Match Quality scores, strengthen campaign learning, and lower CPAs with cleaner attribution.
Offline Conversion Tracking
Close the loop between online ads and real-world outcomes — phone calls, CRM deals closed, in-store visits — imported back into Google Ads and Meta to reveal true campaign ROI.
GA4 Full-Funnel Analytics
Build or rebuild your GA4 property with custom events, funnel tracking, eCommerce measurement, and audiences you can actually use. Data you can act on — not just admire.
Google Ads Conversions
Primary and secondary conversion setup with Enhanced Conversions and consent-aware signals — giving Smart Bidding the accurate fuel it needs to spend your budget profitably.
Consent Mode v2 & GDPR
Consent Mode v2 (Basic or Advanced) with Cookiebot or CookieYes. Stay fully compliant with GDPR and ePrivacy regulations while preserving maximum measurement quality.
Lead & Booking Tracking
Every form submission, Google Calendar booking, phone click, and micro-conversion tracked correctly into GA4, Meta, and Google Ads — without duplication or gaps.
eCommerce Tracking
Full purchase funnel for Shopify, WooCommerce, and custom stores — add-to-cart, checkout steps, purchase events, refunds, and product-level performance all measured precisely.
Microsoft Clarity & Heatmaps
Clarity integrated alongside GA4 for session recordings, heatmaps, rage clicks, and dead-click analysis — so you understand exactly why visitors aren't converting.
Find out exactly
what you're missing.
Before you invest in any setup, I'll review your current tracking and show you precisely what's broken, what's missing, and how much conversion data — including offline conversions — you're losing every day.
No pitch. No commitment. Just data.
What's covered in your free audit
- GA4 property & event configuration audit
- GTM container review (client & server-side)
- Meta Pixel & CAPI health check
- Google Ads conversion accuracy review
- Offline conversion tracking gap analysis
- Consent Mode v2 compliance check
- Written priority action plan
Transparent pricing.
No surprises.
Fixed prices. You'll know the exact number before work begins — no hourly billing, no hidden costs.
Essential Tracking
Core tracking fundamentals set up cleanly and correctly — no bloat, no guesswork.
- GA4 property setup & event configuration
- Google Ads conversion tracking
- GTM container setup & tag management
- Lead form & thank-you page tracking
- Basic Consent Mode v2
- DebugView QA & validation
- 7 days post-launch support
Lead Generation Tracking
Track every lead touchpoint — forms, calls, bookings — with attribution clarity across your funnel.
- Complete lead tracking infrastructure
- GA4 & Google Ads integration
- Form submission & booking tracking
- Phone call tracking setup
- Multi-step form conversion tracking
- Thank-you page & confirmation tracking
- Basic Consent Mode v2
- Full QA & validation
- 10 days post-launch support
eCommerce Tracking
Full purchase funnel measurement — product views to checkout to revenue — with precise attribution.
- Complete eCommerce event tracking
- GA4 Enhanced Ecommerce setup
- Google Ads & Meta Pixel integration
- Product view, add-to-cart, checkout tracking
- Purchase & revenue attribution
- Cart abandonment tracking
- Dynamic remarketing setup
- Full QA & validation
- 14 days post-launch support
Offline Conversion Tracking
Connect backend conversions — CRM deals, calls answered, in-store sales — back to your ad campaigns.
- Google Ads offline conversion import
- CRM-to-Google Ads pipeline setup
- GCLID capture & storage architecture
- Conversion value & timing mapping
- Automated via Zapier or GTM
- No paid CRM required
- Call tracking integration (CallRail, etc.)
- Complete documentation
- Ongoing import validation
Enterprise, multi-domain, or custom eCommerce setups quoted individually. Start with a free audit.
From broken tracking
to bulletproof data.
Discovery Audit
I review your GA4, GTM, Meta Pixel, and Google Ads accounts to map every gap — missing events, duplicate fires, misconfigured conversions, consent issues, and offline tracking blind spots.
Tracking Plan
You receive a detailed specification: every event, parameter, platform, and firing condition documented and agreed before a single tag is touched. No surprises.
Implementation
Full build in GTM / sGTM — server-side containers, API integrations, offline conversion imports, Consent Mode. Clean, annotated, handed over with full documentation.
QA & Handover
Every conversion tested via DebugView, Meta Test Events, and Tag Assistant. Recorded walkthrough. 14 days of included post-launch support.
I speak both
marketing and data.
Most tracking specialists are either technical or marketing-focused. I bridge both. I understand what campaign managers need — ROAS clarity, clean attribution, lower CPAs — and I know exactly how to configure the infrastructure to make those numbers trustworthy.
I've built tracking systems for eCommerce brands, SaaS companies, lead-gen agencies, and service businesses. Specialties include server-side tagging, offline conversion imports, and closing the gap between ad spend and actual revenue — not just form fills.
Questions worth asking
before you start.
Let's fix your
tracking.
Book a free 30-minute audit call. I'll review your setup live — including offline conversion gaps — show you what's broken, and tell you exactly what it would take to fix it. Zero sales pressure.
Email Me
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